With the release of the iPhone 6 having happened not too long ago, ADA Sport is unveiling its own mock version called iCups.
Currently seeking funding on KickStarter, iCups is marketed as the purest form of communication: cup and string technology. This satirical product is made with 64-inch neon green string and high-quality paper. ADA Sport's KickStarter page humorously points out some of the benefits of owning iCups: no batteries, simplistic interface, no need for confusing iOS updates, no monthly plan and it can also be used to build sandcastles.
The makers of the iCups adamantly state that they are indeed serious and have so far enticed 44 backers to take part in their "iRonic revolution."