Many brands have definitely taken advantage of the iconic Joy Division graphic—the one that was on the cover of the English rock band's seminal album Unknown Pleasures—by putting it on clothing and other objects. Now, the graphic is featured on adidas' latest silhouette called the Peter Saville x adidas Spezial Pulsebeat SPZL in “Core Black/Carbon." The iconic Joy Division graphic addons the tongue of the shoe, while the name of Peter Saville, the artistic mind behind the graphic, is embossed into the leather insoles.
The Peter Saville x adidas Spezial Pulsebeat SPZL is considered to be "a case of simplistic luxury." The materials that the brand used for the silhouette are of high-quality and have superior texture, while the aesthetic will certainly turn heads.
Image Credit: adidas Origianls
Key Themes Behind This Trend
- Rock-inspired Shoe Silhouettes
- Designing shoes with iconic rock graphics offers an opportunity for integrating music and fashion.
- Luxury Sneakers
- Producing high-quality sneakers with superior texture and simplistic design offers an opportunity for companies to tap into the luxury market.
- Artistic Collaborations
- Partnering with notable artists for product designs offers an opportunity to appeal to consumers through unique and recognizable designs.
Where This Applies
- Fashion and Apparel
- Companies in the fashion and apparel industry can leverage iconic graphics to design shoes that cater to consumer preferences.
- Music and Entertainment
- The music and entertainment industry can expand the reach of iconic graphics by collaborating with fashion companies for product designs.
- Luxury Goods
- The production of high-quality sneakers with superior texture and simplistic design can cater to the high-end of the luxury goods market.
