Entrepreneur, fashion guru and musician Pharrell Williams has teamed up with Nickelodeon for the BBC Ice Cream SpongeBob Squarepants fashion collection. The collaboration with streetwear and children’s television is a bit bizarre, but the collection is actually quite appealing.
The line is small, simply featuring tees and crewnecks. Graphics include SpongeBob and Patrick rocking the signature crossed bones, splattered with the iconic ICECREAM logo underneath. While the actual idea of crossing hip hop culture with children’s television seems strange, the vibrant colors of the two brands mesh perfectly.
Moreover, BBC Ice Cream has been known for its higher-end streetwear, so expect tees to run for around $50 and crewnecks for just under $100. The official release is on September 10th in SoHo NYC, or you can order online through the BBC store.
What's Driving This Trend
- Cartoon-streetwear Collaboration
- Opportunity for companies to explore collaborations between pop culture brands to create unique streetwear collections.
- High-end Children's Streetwear
- Opportunity for companies to enter the high-end children's fashion market by producing unique and appealing designs.
- Bright Colors and Bold Graphics
- Opportunity for companies to experiment with vibrant colors and bold graphics in their designs for streetwear collections.
Who This Affects Most
- Streetwear
- Companies in the streetwear industry can explore collaborations with pop culture brands to create unique collections for their consumers.
- Media and Entertainment
- Media and entertainment companies can explore collaborations with fashion brands to produce clothing inspired by their popular franchises.
- Children's Fashion
- Companies in the children's fashion industry can explore incorporating edgy and unique designs to appeal to children's fashion sensibilities.
