Melting Street Kicks

The Ice Cream Drippy Shoes Won't Give You a Brain Freeze

Although winter is not even close to over, we can still start looking forward to warmer weather, right? In anticipation of sunnier days, I say we all purchase a pair of the Billionaire Boys Club Ice Cream Drippy Shoes, in these new hues.

These low rise kicks come in three different colorways, each of which make use of three different colors, in very vibrant ways. My favorite part about the Ice Cream Drippy Shoes is the melting detail that appears around the ridge of sole; super rad.

Bright Colored Shoes
Opportunity for designers to innovate with bright hues and color combinations.
Melting Detail
Opportunity to add unique design elements such as melting detail to footwear products.
Low-rise Sneakers
Opportunity for manufacturers to create more low-rise sneaker styles.

Industries Being Reshaped

Footwear
The melting detail and vibrant colors could be used to create distinctive sneaker lines.
Fashion
Bright and bold colors are trending in fashion and can be incorporated into designs.
Sports Apparel
Low-rise sneakers are popular in sports and leisurewear and can be made in vibrant colors.
SCORE
1.4 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 15%
Activity 19%
Freshness 8%