Ibn Jasper has joined Converse to create two motorsport-inspired designs for the classic ‘One Star Ox’ silhouette. The TV show ‘Overhaulin’ is one of the key influences for the collaboration, with Jasper attributing the concept design to the popular show. The uppers are crafted using durable tumbled leather panels, and the sneaker features snakeskin accents across its expanse. Motorcycle motifs like tire pressure indicators decorate the midsole while racing flags sit on the tongues.
Converse’s history in American racing is at the forefront of this collaboration, arriving just after Ibn Jasper’s iteration of the ‘Pro Leather’ Converse silhouette in 2019. The Ibn Jasper x Converse One Star will be available in ‘Black/White/Spectra Yellow’ and ‘White/Black’ on the Converse website this May 20, 2022.
Image Credit: Converse
Key Themes Behind This Trend
- Motorsport-inspired Design
- There is an opportunity for more collaboration and innovation in the fashion industry beyond apparel that incorporates motor racing design elements.
- Sneaker Design
- There is an opportunity for companies to collaborate and create limited edition sneakers that are inspired by popular TV shows to attract and engage audiences.
- Personalized Design
- There is an opportunity to explore more personalized designs for sneakers by integrating snake skin accents and other unique elements into the design.
Where This Applies
- Fashion
- Fashion companies can incorporate motorsport design elements and create limited-edition sneakers as a new product category to reach a wider audience.
- TV Shows
- TV shows can leverage fashion collaborations as a marketing tool to monetize their brand through partnerships with well-known brands.
- Sneaker Manufacturing
- Companies can leverage new materials and unique design elements to create personalized and unique limited-edition sneakers as an extension of their current product offering.
