Converse introduces a look at its new One Star Pro City pack, which is set to launch to the public officially on September 7th. The capsule is made up of the Chuck Taylor and One Star silhouettes -- both of these were originally basketball sneakers and have a grippy sole unit foundation. It became popular in the skate community in the 70s and the capsule honors the legacy.
To celebrate the launch, the brand tapped creatives and skaters in four cities to join the launch. This includes London, Milan, Berlin, and Paris, asking creatives to create their own perspective of their respective cities. The capsule features four variations of the One Star Pro upgraded for skate purposes with a varying tonal front bumper dependent on the city it honors.
Image Credit: Converse
Why This Trend Is Growing
- Canvas Sneaker Collections
- The rise of unique and collaborative canvas sneaker collections presents opportunities for brands to tap into niche markets and appeal to fashion-forward consumers.
- City Pack Collaborations
- The emergence of city pack collaborations allows brands to leverage the unique culture and aesthetics of different cities, creating limited edition products and engaging with local communities.
- Skate-inspired Sneaker Revival
- The resurgence of skate-inspired sneakers offers brands the chance to capitalize on the retro trend and cater to the growing demand for stylish and functional footwear among skateboarding enthusiasts.
Industries Being Reshaped
- Footwear
- The canvas sneaker trend opens up opportunities for innovation in the footwear industry, including the development of sustainable materials and customizable features for eco-conscious consumers.
- Fashion
- The city pack collaborations provide fashion brands with the chance to showcase their creativity and design expertise by incorporating local influences and trends, leading to unique and highly sought-after products.
- Skateboarding
- Skate-inspired sneaker revivals present a lucrative market for skateboarding brands to create performance-enhancing footwear that combines functionality with contemporary design aesthetics.
