The i-D magazine editorial 'Winter Coats, Feel the Benefits' features designer outwear from Yves Saint Laurent, Isabel Marant, Prada, Celine, Stella McCartney, and Louis Vuitton. Model Karolin Wolter strolls around town bundled against the first chill of Fall 2009.
Stylist Jane How outfitted the leggy Wolter in an accessory-less shoot that features the model roaming the streets in the paparazzi-esque images shot by photographer Benjamin Alexander Huseby.
Implications - With the proliferation of street style blogs and street style features in fashion magazines, one of the best ways a company or brand can capitalize on this movement is by generating advertising that mimics or recreates these shoots. They will appeal to consumers who have their pulse on contemporary pop culture.
What Makes This Trend Stand Out
- Proliferation of Street Style
- Creating advertising campaigns that mimic street style shoots can appeal to consumers who are closely following contemporary pop culture.
- Brand-driven Paparazzi Imagery
- Brands can create advertising campaigns that feature paparazzi-esque images to capture the attention of fashion-savvy consumers.
- Accessory-less Shoots
- Promoting products through shoots that focus on the fashion itself, rather than accessories, can resonate with style-conscious customers.
Sectors Adopting This
- Fashion
- Fashion brands can take advantage of the street style trend by creating advertising campaigns that imitate paparazzi-like shoots.
- Advertising
- Advertising agencies can offer services to brands looking to create campaigns that mimic street style and paparazzi-inspired visuals.
- Media
- Media companies can feature street style-inspired content in their publications, attracting readers who follow contemporary pop culture.
