The newest hydration powder from Liquid I.V. is a flavor called Yummy that was inspired by Justin Bieber's platinum hit song of the same name. The new product is based on the brand's flagship Hydration Multiplier and introduces a fresh new Guava Hibiscus flavor that's full of juicy tropical flavors.
The drink mix is designed to boost the absorption of water and functional ingredients into the bloodstream thanks to the power of Cellular Transport Technology, and it's packaged into convenient single-serve packs for on-the-go use.
Justin Bieber is an investor in the hydration brand, along with other celebrities like Kendall Jenner, Steve Aoki and Kevin Hart. In the future, fans can expect to see even more flavors as part of Liquid I.V.'s celebrity partnership series.
Image Credit: Liquid I.V.