The age of the hybrid car has finally arrived. Amid heightened concern over the environment, Japan's automakers have spent the last decade rolling out cars powered by a combination of electricity and gasoline. The latest models of these hybrid cars boast vastly improved engines and other features that leave their predecessors in the dust. With these new models, hybrid cars are set to become a mainstream choice for drivers in Japan and overseas
Implications - Hybrid products within the automotive industry represent the undeniable consumer movement towards incorporating eco consciousness into everyday life. Though a desire to be more green is something the majority of consumers experiences today, eco-friendly products are not yet designed to fit into the everyday lifestyle. That being said, products that take both environmental friendliness and convenience into account simultaneously will be well received.