Iconic Diving Watch Redesigns

Seiko Will Relaunch Its 1982 Hybrid Diver Watch with Improvements

Seiko has redone its iconic 1982 hybrid diver watch, titled the SNJ028. The original hybrid diver watch was iconic because it was the first watch that combined analog and digital components in its design. Many of the same components were included in the updated design, including a digital readout chronograph, as well as time, date and alarm functions that are all presented on the digital screen.

The most notable difference is that the new watch has a solar-powered design that can power the watch for six months on one charge. The new watch is also waterproof up to 200 meters.

The new Seiko watch is currently available from the Seiko website for a $550 USD price point.

Image Credit: Seiko

Hybrid Watch Redesign
Opportunity for companies to redesign and upgrade their hybrid watch models with advanced technology.
Solar-powered Watches
Opportunity for companies to incorporate solar-powered designs into their watches to increase energy efficiency.
Waterproof Watches
Opportunity for companies to improve waterproof technology in watches for activities such as diving and swimming.

Sectors Adopting This

Watchmaking Industry
Opportunity for watchmaking companies to improve hybrid, solar-powered, and waterproof watch designs to attract customers.
Outdoor Industry
Opportunity for outdoor companies to partner with watchmaking companies and develop watches for outdoor activities such as diving and swimming.
Technology Industry
Opportunity for technology companies to partner with watchmaking companies and incorporate advanced technology such as solar power into watch designs.
SCORE
1.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 42%
Activity 3%
Freshness 9%