The most recent young adult fiction phenomenon, 'The Hunger Games' trilogy, is full of important life values, yet these spoof Hunger Games PSAs concentrate on the messages that the bad guys would want malleable minds to concentrate on. These propaganda posters are exactly what The Capitol and President Snow would spew, especially the 'Snow Knows Best' one.
Created by College Humor, the Hunger Games PSAs series forces people to read between the lines. For instance, one poster reads, "School is for fools. This year... Volunteer! There's a 1 in 24 chances it will work out for you." It pits death against an educated future. What will the little ones choose?
The retro imagery of the Hunger Games PSAs series drives home the fact that similar and disturbingly real propaganda posters existed in the past.
What Makes This Trend Stand Out
- Spoof Propaganda Posters
- The rise of parody or satirical PSAs can create an opportunity to critique the messaging of traditional propaganda posters or advertising.
- Re-imagined Retro Imagery
- Recycling and re-imagining past design elements can create new viral campaigns that resonate with audiences in a unique way.
- Inverted Messaging
- Creating PSAs that flip the script on traditional messaging can create a space for critical thinking and open up dialogue.
Sectors Adopting This
- Advertising
- Marketers can utilize the power of satire to create a new wave of campaigns that go beyond traditional approaches.
- Entertainment
- Entertainment companies can capitalize on the popularity of retro imagery would resonate with younger or nostalgia-driven audiences.
- Education
- Educational institutions can use inverted messaging to create awareness campaigns or bring attention to important issues.
