As cable cutting becomes more and more popular among consumers looking to save costs, on-demand video content platform has become mainstream, however, brands are beginning to notice this demographic's desire to watch live TV. This target market is now being served by Hulu who recently announced that its live television series will be available to watch on PlayStation 4 game consoles.
The new Live TV service comes almost three years after the streaming brand originally launched the service and will differentiate the streaming services from its competitors. The new live streaming service currently is priced at $55 USD and can also be viewed on the app and other content devices.
Image Credit: Hulu, PlaySation 4