Label Hui-Hui presents a youthful translation of eccentric design details with its latest menswear line. Captured by photographer Campbell Addy’s lens, this collection catalog is inspired by the idea of a “man-child”, a man who never truly learned to grow up.
Hiu-Hiu’s introductory collection is styled by Oliver Hiu, the label’s head designer who works alongside styling assistant Austern Western to pair together his avant-garde looks.
Models Max Granger and Greg France star in the lookbook that highlights a range of over-sized coat garments and helmet-inspired headwear accessories that are perfect for Fall. The pieces are eccentric and are a subtle nod to childhood due to an aesthetic that is difficult to distinguish by age or maturity.
What Makes This Trend Stand Out
- Youthful Translation of Eccentric Outerwear
- The trend of combining playful elements with mature styles in the outerwear industry can disrupt traditional designs and attract younger customers.
- Avant-garde Menswear Design
- A trend that incorporates unconventional elements in men's fashion has disruptive potential for traditional menswear companies and can attract niche markets.
- Helmet-inspired Headwear Accessories
- A trend for utilitarian and futuristic accessories, such as the helmet-inspired headwear in Hiu-Hiu's collection, can lead to new market opportunities for innovative designers and manufacturers.
Sectors Adopting This
- Fashion and Apparel
- The trend toward avant-garde, eccentric outerwear designs presents opportunities for fashion industry designers and manufacturers to collaborate on new product lines and attract younger consumers.
- Consumer Goods Manufacturing
- The trend for playful, yet mature, design elements in fashion presents opportunities for consumer goods manufacturers to produce and distribute unconventional textiles and materials for use in clothing.
- Retail and E-commerce
- The trend of incorporating unexpected design elements and textures in men's fashion presents opportunities for retail companies to partner with designers and target niche markets via online stores and e-commerce platforms.
