Cerveza Patagonia, a beer brand by Anheuser-Busch, recently launched a new physical distancing campaign that encourages fans to 'Hug a Tree' not a person with the incentive of free beer. The new ad embraces Cerveza Patagonia's love of nature and is part of the brand's ongoing efforts to plant a tree for each beer purchased.
Plus, fans can share a photo of themselves hugging a tree on Twitter or Instagram, tagging @CervezaPatagonia, and the brand will send them a Drizly coupon to redeem a free case of Cerveza Patagonia.
Alexander Monroy, Sr. Brand Director for Cerveza Patagonia, commented on the new campaign, stating: “As a brand, everything we do is inspired by the restorative powers of the outdoors. It’s why we plant a tree for every case of beer we sell, and why we want people to go outside and enjoy nature in times like these. We’re glad to have found a way to bring people outdoors, not only for the sake of being outdoors, but to demonstrate the restorative power of nature at work, all while keeping them safe.”
Image Credit: Anheuser-Busch
Why This Trend Is Growing
- Physical Distancing Campaigns
- Opportunity for brands to create physical distancing campaigns that encourage safe behavior in a fun and engaging way.
- Brands Promoting Nature
- Opportunity for brands to promote nature and environmental conservation while also increasing brand awareness and consumer loyalty.
- Social Media User-generated Content
- Opportunity for brands to engage with users on social media and encourage them to create user-generated content that promotes the brand in a positive light.
Industries Being Reshaped
- Alcohol Beverage Industry
- Opportunity for alcohol beverage brands to promote safe behavior during the pandemic and encourage consumers to purchase their products through unique campaigns.
- Environmental Conservation Industry
- Opportunity for companies in the environmental conservation industry to partner with brands in order to promote their efforts and reach a wider audience.
- Social Media Marketing Industry
- Opportunity for social media marketing agencies to help brands create engaging campaigns and leverage user-generated content to increase brand awareness and consumer engagement.
