This summer, yacht architect Ward Setzer of Setzer Design Group, one of the world's most respected yacht design studios, is unveiling a new line of mega-yachts that redefines what these magnificent vessels will become in the year 2010 and beyond. Aptly named the "Vision Line," these designs are showing just how out-on-the-edge this studio can be after it has built its world-class reputation on classic yacht design.
From the press release:
Implications - Despite the recent downturn of the economy, the market for ultra luxury products has not dwindled. A company can appeal to this exclusive, upscale demographic by featuring advertising that is heavy on imagery, and includes a fair amount of non-verbal indicators of opulence (golf courses, sandy beaches, country clubs). The subtle but forceful aesthetic the commercial displays will subconsciously draw attention from high-end consumers.