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Web 3.0

Aggregating and Synthesizing New Media Rather Than Organizing The Old

— February 4, 2009 — Marketing
Web 2.0 was over before it began. Websites like these were simply mimetic, they tried to look like things that already existed. Facebook was just the tree house tin can and a string phone system with a bland graphical user interface. It was entirely too easy for people with some luck and some skill to take something that exists in the legacy world and put it into the new world of electronic media. Thus, things like electronic personal ads, phone books and police blotters might have made things easier, but they haven’t really revolutionized your life, they just made it faster.

The original pioneering spirit of the internet, even going back to the San Francisco MUD was to add something new and unique to social life, something that didn’t exist before. The MUD (multiple user domain) was something of a live space with a constant chat, a connection, space and place that hadn’t existed before. 

Web 3.0 returns to this original model. Sites are beginning to emerge that don’t simply mimic what something in the material world does, users are ready for the internet to finally bring a product that is unique again. Web 3.0 sites aggregate and synthesize in ways that the social media gurus would never think possible. Your new internet era is about a smarter internet, a network that doesn’t simply call a pile of results, but a near living system that produces new content rather than simply organizing what already exists.

Web 2.0 was a retro-fit of the legacy media, Web 3.0 is the production of a truly new media.