Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Web 3.0

Aggregating and Synthesizing New Media Rather Than Organizing The Old

— February 4, 2009 — Marketing
Web 2.0 was over before it began. Websites like these were simply mimetic, they tried to look like things that already existed. Facebook was just the tree house tin can and a string phone system with a bland graphical user interface. It was entirely too easy for people with some luck and some skill to take something that exists in the legacy world and put it into the new world of electronic media. Thus, things like electronic personal ads, phone books and police blotters might have made things easier, but they haven’t really revolutionized your life, they just made it faster.

The original pioneering spirit of the internet, even going back to the San Francisco MUD was to add something new and unique to social life, something that didn’t exist before. The MUD (multiple user domain) was something of a live space with a constant chat, a connection, space and place that hadn’t existed before. 

Web 3.0 returns to this original model. Sites are beginning to emerge that don’t simply mimic what something in the material world does, users are ready for the internet to finally bring a product that is unique again. Web 3.0 sites aggregate and synthesize in ways that the social media gurus would never think possible. Your new internet era is about a smarter internet, a network that doesn’t simply call a pile of results, but a near living system that produces new content rather than simply organizing what already exists.

Web 2.0 was a retro-fit of the legacy media, Web 3.0 is the production of a truly new media.
Trend Themes
1. Aggregating and Synthesizing - The trend of web 3.0 sites aggregating and synthesizing content in unique ways creates opportunities for disruptive innovation in online content curation and personalized user experiences.
2. New Media Production - The trend of web 3.0 focusing on the production of new media rather than organizing existing content presents disruptive innovation opportunities in content creation, distribution, and monetization.
3. Smarter Internet - The trend of web 3.0 aiming to create a smarter internet that generates new content instead of just organizing existing information opens up disruptive innovation opportunities in artificial intelligence, machine learning, and data analysis.
Industry Implications
1. Content Curation - The web 3.0 trend of aggregating and synthesizing content creates disruptive innovation opportunities in the content curation industry, where new platforms and algorithms can help users discover personalized and relevant content.
2. Media Production - The web 3.0 trend of focusing on the production of new media presents disruptive innovation opportunities in the media production industry, allowing for the creation of innovative and immersive content experiences.
3. Artificial Intelligence - The web 3.0 trend of creating a smarter internet through AI-driven content generation and analysis offers disruptive innovation opportunities in the artificial intelligence industry, where advanced algorithms can automate content creation and improve user experiences.
3
Score
Popularity
Activity
Freshness