If you watch CBS's 'How I Met Your Mother, you know Barney Stinson (played by Neil Patrick Harris), who's featured in 'How to Pick Up Women with Style' in Esquire. Neil Patrick Harris reprises his role for the editorial to show men how to channel their inner Lothario.
The fashion feature can be seen online and in the May 2010 issue of the gentleman's publication. 'How to Pick Up Women with Style' was photographed by Matthias Vriens-McGrath and in it, Neil Patrick Harris wears jeans--something his TV character is rarely seen sporting.
What Makes This Trend Stand Out
- Men's Fashion
- There is an opportunity for fashion retailers to market men's wear as a means of improving their chances of picking up a date.
- Dating Tips
- There is an opportunity for dating coaches or relationship experts to create guides or coaching sessions for men, using Neil Patrick Harris as a style icon.
- Celebrity Endorsement
- Using popular TV stars and personalities in marketing campaigns can provide an opportunity for brands to connect with their audiences.
Sectors Adopting This
- Fashion Retail
- Retailers can leverage the power of celebrity endorsements to market their products to a wider audience.
- Online Media
- There is an opportunity for online publishers to create content on dating and fashion, targeting young men.
- Life Coaching
- Businesses can offer coaching services to help men improve their dating and relationship skills, leveraging the popularity of Neil Patrick Harris.
