House of Clicks is the result of data crowdsourced from roughly 2 million Swedes, an astounding 20% of the country's population. The end result is a striking example of democratic architecture.
To undertake the project, Tham & Videgard began by analyzing what the users of a popular Swedish property website looked for in a dwelling. The variables included size, cost, number of rooms and even colors. Roughly 2 million visitors' data was included and 86,000 properties covered. A bit of artistic reinterpretation was added to the final outcome, with a nod to classic Swedish design principles.
House of Clicks is currently only a concept, but it will be built soon and put up for sale. It will be interesting to see if this kind of crowdsourcing is used to inform other architectural projects.
Why This Trend Is Growing
- Crowdsourced Architecture
- Using data from a large group to influence architectural design and building.
- Democratic Design
- Allowing input from a large amount of people to create a design that reflects their preferences and needs.
- Personalized Architecture
- Creating buildings that meet individual needs and preferences through data analysis of a large group.
Industries Being Reshaped
- Real Estate
- Real estate professionals could use crowdsourced data to develop customized properties and ensure a better match with homebuyers’ preferences.
- Architecture
- Architects can benefit from crowdsourcing data to design more personalized and democratic buildings.
- Design & Technology
- Designers and tech experts can collaborate to create digital platforms that allow people to customize and build their own dream homes.
