Sportswear giant Reebok introduces the new Hornets colorway to celebrate the NBA team and it can be seen detailing the signature Question Mid Dunk sneaker model. It blends together hues of Cold Grey with Bold Purple and Classic Team, honoring the Charlotte Hornets.
It is a team that Allen Iverson is known for playing on during his career, who is a collaborative force on the new shoe. To highlight the construction, the shoe is made from a blend of smooth and tumbled leather materials and paired together with touches of mesh to add some breathable elements as well. It is adorned with Bold Purple and Classic Teal speckling on the top of the grey base foundation.
Image Credit: Reebok
What Makes This Trend Stand Out
- NBA Team-themed Sneakers
- Opportunity for sportswear brands to collaborate with NBA teams to release team-themed sneakers.
- Colorway Revival
- Opportunity for sportswear brands to revive original colorways for sneaker releases.
- Athlete Collaborations
- Opportunity for sportswear brands to collaborate with former athletes to release signature sneakers.
Sectors Adopting This
- Sportswear
- Opportunity for sportswear brands to release NBA team-themed sneakers.
- Athletic Footwear
- Opportunity for athletic footwear brands to release retro-inspired sneakers with original colorways.
- Athlete Merchandise
- Opportunity for athlete merchandise to include signature sneaker collaborations with sportswear brands.
