Convention-Breaking Fall Collections

The HOPE Fall/Winter 2018 Range Channels Individualism

The new HOPE Fall/Winter 2018 range offers pieces that celebrate individuality by breaking free from convention. The latest collection by the label dials all the way back to a lost way of dressing when the attention was highlighted on individual pieces. HOPE aims to bring back this emphasis on individual items, shedding light on how every garment serves a specific purpose in any wardrobe. It still encourages mix-and-matching, however, at the core, it ensures a sense of uniqueness and ignores convention.

Some of the standout pieces from the HOPE Fall/Winter 2018 collection are the short bowling jackets, checked car coats detailed with faux fur, short-sleeved dresses, shimmering suits and floral-printed shirts.

Individuality-centric Fashion
The HOPE Fall/Winter 2018 range breaks free from convention, focusing on individual pieces that celebrate uniqueness.
Return to Lost Fashion Styles
HOPE aims to bring back a lost way of dressing, highlighting the importance of individual garments in any wardrobe.
Emphasis on Unconventional Mixing and Matching
While encouraging mix-and-matching, HOPE ensures a sense of uniqueness and rejects conventional fashion norms.

Industries Being Reshaped

Fashion Retail
Fashion retailers can capitalize on the trend of individuality-centric fashion by offering unique and unconventional pieces in their collections.
Retro & Vintage Fashion
Retro and vintage fashion brands have an opportunity to cater to the trend of returning to lost fashion styles, offering nostalgic and unique clothing options.
Personal Styling
Personal stylists can embrace the trend of unconventional mixing and matching, providing clients with guidance on creating unique and non-conformist outfits.
SCORE
4.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 79%
Activity 49%
Freshness 8%