The HomeRoom 2009 Fall/Winter Collection features a veritable slaughterhouse of selections to choose from. Machete charms and two finger rings all made the cut for the San Fran brand that has its finger on the pulse of new style.
My favorite has to be the machine gun charm which seems like it was the brainchild of 50 Cent. Check out more on the HomeRoom 2009 collection by following the links below.
Implications - Consumers are intrigued by weapons because it evokes a stimulating sense of danger. Corporations looking to satiate consumer desire for self-esteem may consider utilizing weapon imagery to symbolize strength.