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Blog-Inspired Window Displays

Holt Renfrew Exhibits Favorite Bloggers

— June 30, 2009 — Business
Holt Renfrew has turned their fashionable window displays into an exhibit of their favorite fashion blogs.

The Sartorialist, Bryan Boy, Garance Dore, Sea of Shoes, Jak & Jil and I Want It I Got are among the blog websites that have been featured in Holt Renfrew's artistic displays.

Check out the gallery above for window displays from the Holt Renfrew in Vancouver.

Implications - With a surge in online social media, more and more companies need to be aware of the growing societal embrace of blogs. The ability for a company to appear web-savvy in the eyes of consumers not only makes them more appealing, but it also makes them more respected. Modern consumers appreciate cutting-edge websites that incorporate humor along with product information -- just as many beloved blogs do.
Trend Themes
1. Blog-inspired Displays - Companies can incorporate their favorite blogs into creative window displays to attract customers and show web-savviness.
2. Social Media Fashion Influence - Companies can tap into the influence of popular fashion blogs and social media platforms to create more appealing and respected brand identities.
3. Online-offline Integration - Blending online and offline experiences can create unique and engaging retail opportunities that reflect modern consumer preferences.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into blog culture and social media influencers to enhance their brand identities and customer experiences.
2. Marketing and Advertising - Marketing and advertising agencies can help their clients create engaging and innovative campaigns that incorporate online and offline elements.
3. Visual Merchandising - Visual merchandising professionals can experiment with new ways to showcase products and capture customer attention through creative displays and digital integration.
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