For the first time ever, Dove is rolling out a limited-edition Holiday Treats Collection with all-new scents to savor during the fall and winter seasons. In the collection, there are three unique scents to experience, including Peppermint Bark, Cinnamon Pumpkin Pie and Sugar Cookie. These cozy, comforting and festive scents reinvigorate the formulas of Dove products that fans already know and love, including the brand's Body Wash, Body Scrub, Beauty Bar and Hand Wash.
Alongside this holiday scent collection that's exclusively available at Walmart while supplies last, Dove also revealed its first mini Body Scrub exclusively at Target and it's available in a Hot Cocoa scent featuring a blend of cocoa and sweet marshmallow, with a hint of warming cinnamon.
What's Driving This Trend
- Limited-edition Holiday Treats Collection
- Dove is rolling out a limited-edition Holiday Treats Collection with all-new scents to savor during the fall and winter seasons.
- Unique Scents
- The collection offers three unique scents to experience, including Peppermint Bark, Cinnamon Pumpkin Pie, and Sugar Cookie.
- Exclusive Mini Body Scrub
- Dove revealed its first mini Body Scrub exclusively at Target, featuring a blend of cocoa and sweet marshmallow, with a hint of warming cinnamon.
Who This Affects Most
- Personal Care
- The limited-edition Holiday Treats Collection offers a new scented experience across various personal care products.
- Retail
- The exclusive availability of Dove's holiday scent collection at Walmart and Target creates a unique shopping experience for customers.
- Beauty
- The introduction of unique and festive scents in Dove's products provides an opportunity for the beauty industry to tap into the holiday market.
