In lieu of the holidays, Nike has rebranded one of its most popular pair of shoes into a pair of holiday sneakers covered with all the traditional embellishments of Christmas. The Nike Air Max 90 are decked out with colorful pinwheels, red and white strips and even golden garlands to capture the essence of the winter season.
The redesigned Nike Air Max 90 sneakers capture the essence of Christmas through a mosaic design collaging a variety of staple decorations seen throughout the season. The sneakers feature the quintessential thick Nike Air Max 90 sole and high top lace up silhouette with a mixture of strips, bows and plaid patterns in green, red and white.
Updating popular fashion pieces in new holiday patterns is an ideal way brands can tap into seasonal consumer segments using already in-demand styles.