The Nike SB Dunk Mid was first created to honor Australian-born skate legend Lewis Marnell and in 2018, the footwear company created a 420 holiday shoe silhouette. Dubbed the 'White Willow,' the SB Dunk Mid boasts a colorway that is inspired by a hybrid cannabis strain. The design boasts a fuzzy textured exterior in altering colors of Light Green and Sail. The Nike Swoosh is colored in bold red, which makes the branding distinctly stand out on the 420-friendly holiday shoe release.
The Nike SB Dunk Mid was created by way of collaboration with graphic designer Todd Bratrud. The SB strap branding gives the marijuana-inspired piece a more modern and stylish look. On the inner side, the Nike SB Dunk Mid boasts an illustrated sole with a playful spider graphic.
What Makes This Trend Stand Out
- Cannabis-inspired Shoe Designs
- Opportunity for footwear companies to tap into the growing cannabis market by creating unique and stylish shoe designs inspired by cannabis strains.
- Collaborations with Graphic Designers
- Collaborating with graphic designers to create innovative and eye-catching shoe designs that appeal to a wider audience.
- Holiday-themed Shoe Releases
- Creating limited edition shoe releases inspired by holidays or special occasions to generate excitement and increase sales.
Sectors Adopting This
- Footwear
- Incorporating cannabis-inspired design elements into footwear products to target the cannabis consumer market.
- Graphic Design
- Partnering with footwear companies to create unique and visually appealing designs for shoe collaborations.
- Fashion
- Exploring the intersection of fashion and holidays by releasing special edition shoe collections inspired by festive themes.
