Fashion label Engineered Garments works alongside HOKA ONE ONE in releasing a collaborative sneaker silhouette. The two labels unveil the Hupana silhouette in six different asymmetrical colorways for Spring 2018. The understated sneakers boast a low profile, with a full knit-constructed upper, and asymmetrical accents. The Engineered Garments x HOKA ONE ONE Hupana silhouette features a merge of HOKA's premium runner technology and Engineered Garment's sportswear history.
The collaborative sneakers are adorned with designs including polka dots, checkers, and ombré. The asymmetrical coloration includes tones of yellow, red, blue, white, and grays. The footwear is available for purchase now at Engineered Garments retail locations, at Nepenthes New York and Tokyo, as well as online at HOKA ONE ONE.
Why This Trend Is Growing
- Collaborative Sneakers
- Opportunity for fashion labels and footwear brands to collaborate in creating unique sneaker silhouettes.
- Asymmetrical Design
- Potential for asymmetric accents and colorways to become a popular trend in the sneaker industry.
- Merge of Technology and Style
- Demand for sneakers that combine premium runner technology with stylish design elements.
Industries Being Reshaped
- Fashion
- Fashion labels can explore collaborations with footwear brands to create innovative sneaker designs.
- Footwear
- Footwear brands can experiment with asymmetrical designs and colorways to differentiate their products.
- Sportswear
- Opportunity for sportswear brands to integrate premium runner technology into their product offerings.
