Redesigned Supportive Sneakers

The New HOKA Mafate Origins Sneaker Pays Homage to an Original

The HOKA Mafate Origins sneaker has been debuted as a new take on the brand's classic silhouette that promises to deliver exceptional comfort, energy return and more. The sneakers feature an oversized sole that's packed with cushioning and the brand's Zero Gravity Technology to maximize comfort when walking or running on a variety of terrain. The sneaker has a 4mm drop that provides a more neutral level of stability, which makes them suited for everyday wear.

The new HOKA Mafate Origins sneaker is accented by a ripstop quarter panel on the upper along with the brand's recognizable quick-lace system. The sneakers are available now in all-white, all-black and blue color options to choose from, which are each priced at $200 per pair.

Image Credit: HOKA

Supportive Sneakers
Opportunity to design and manufacture sneakers that provide good support and comfort for walking or running on a variety of terrain.
Zero Gravity Technology
Opportunity to develop and integrate Zero Gravity Technology into footwear for maximum comfort.
Quick-lace System
Opportunity to create innovative quick-lace systems for sneakers and other athletic footwear.

Who This Affects Most

Footwear
Opportunity for companies in the footwear industry to develop new and improved supportive sneakers with advanced technology and features.
Sports Equipment
Opportunity for businesses in the sports equipment industry to innovate and integrate Zero Gravity Technology into their products for optimal performance.
Fashion
Opportunity to create stylish and innovative snearkers for everyday wear that incorporates the Quick-Lace System and advanced features.
SCORE
6.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 91%
Activity 77%
Freshness 14%