The H&M Gallery Girl ad campaign itself might not be inspired by pop art, but the fashion featured throughout certainly is. Aside from some all-black ensembles that appear to channel the artist spirit instead of the actual art, the pieces are full of vibrant prints and hues that would jazz up any wardrobe. Yet the looks are not youthful; they are chic and sophisticated, which is suitable for a true gallery girl.
Starring model Jac Jagaciak, the H&M Gallery Girl ad campaign is shot in studio against both a white and red backdrop. It toggles between candid grayscale portraits and colorful full-body captures. The brunette beauty is clad in a mix of sharp separates as well as girly silhouettes that come together to form a smart collection.
Why This Trend Is Growing
- Pop-art Fashion
- Opportunity for brands to incorporate colorful pop-art inspired prints into their fashion campaigns to attract a younger demographic.
- Chic Sophistication
- Opportunity for fashion brands to create chic and sophisticated looks that appeal to mature audiences, while still incorporating bold prints and colors.
- Candid Capture
- Opportunity for fashion brands to incorporate candid grayscale portraits into their ad campaigns for a more relatable and approachable image.
Industries Being Reshaped
- Fashion
- Fashion brands can adopt the pop-art trend to their fashion lines to attract younger demographic.
- Photography
- Opportunities for photographers to create candid and approachable images, while incorporating modern fashion trends.
- Advertising
- Creative agencies can adopt pop-art and bright colors for their ads to create a bold and eye-catching message.
