The H&M Gallery Girl ad campaign itself might not be inspired by pop art, but the fashion featured throughout certainly is. Aside from some all-black ensembles that appear to channel the artist spirit instead of the actual art, the pieces are full of vibrant prints and hues that would jazz up any wardrobe. Yet the looks are not youthful; they are chic and sophisticated, which is suitable for a true gallery girl.
Starring model Jac Jagaciak, the H&M Gallery Girl ad campaign is shot in studio against both a white and red backdrop. It toggles between candid grayscale portraits and colorful full-body captures. The brunette beauty is clad in a mix of sharp separates as well as girly silhouettes that come together to form a smart collection.