The H&M Beauty collection is set to compete with other cosmetic companies in a big way. With 700 pieces total, it will include everything from primers to lipsticks and nail polishes. Jezebel writes, "The beauty industry racks up tens of billions of dollars in the US alone." With this staggering number in mind, it's surprising that the H&M Beauty collection wasn't born sooner.
If people thought 700 was a lot, by fall the H&M Beauty collection will expand to 1000 pieces. What makes this even more exciting is the fact that the prices of the products will be on par with drugstore brands and other retailer competitors such as Topshop. As for quality, that will be determined with it hits stores.