London-based streetwear imprint Hillside works in collaboration with Dover Street Market, marking its most high-profile work yet. The brand started off in 2020 and recently announced that it is hosting its own pop-up store located in the basement of London's Dover Street Market.
The collection starts off with a new line of graphic tees that are all inspired by nature in some way. It can be seen through the graphics of blossoming flowers or the Hillside Botanical Garden tee, and more. Overall, the capsule is meant to connect itself to the outdoors in its own way. It also highlights some gorp-core themes as well with details including camouflage print and technical zippers along with puff-print branding.
Image Credit: Hillside, <a rel='nofollow' href='https://hypebeast.com/uk/2023/5/hillside-new-collection-official-imagery-lookbook'>hypebeast</a>, <a rel='nofollow' href='https://shop.doverstreetmarket.com/collections/hillside'>shop.doverstreetmarket</a>
What Makes This Trend Stand Out
- Collaborative Streetwear Collections
- Businesses can explore partnerships to create unique and exciting streetwear collections.
- Nature-inspired Graphic Tees
- There is potential for innovation in creating graphic tees that showcase the beauty of nature.
- Gorp-core Fashion
- Designers can incorporate technical features like camouflage print and technical zippers into fashion pieces to create new trends.
Sectors Adopting This
- Streetwear
- The streetwear industry can benefit from collaborating with other brands to create unique collections that appeal to their target audience.
- Fashion
- Fashion companies can explore incorporating nature-inspired graphic designs and gorp-core themes into their clothing lines to stand out in a crowded market.
- Retail
- Retailers can offer exclusive pop-up shops for emerging brands to gain exposure and showcase their products to a wider audience.
