This hilarious Christmas card by Tay Ham features a familiar character.
Everybody has that embarrassing relative. You know, the one who gets obnoxiously drunk, cracks inappropriate sex jokes and somehow mysteriously loses their pants at every family function. They're the one person that you dread introducing your significant other to at Christmas dinner because it might genuinely, truly scare them off. Still, the sleazy uncle is a comedy staple. I mean, what kind of holiday would it be without Uncle Lloyd asking you to pull his finger?
This card features the drunk uncle archetype in his element: wearing a robe and trapper hat, a cigarette dangling from his mustached lip and a beer clutched in his perpetually sweaty hand. The text above his head reads "Ho! Ho! Ho!", which is most likely in reference to strippers -- not holiday cheer.
Why This Trend Is Growing
- Humorous Greeting Cards
- Opportunity for disruptive innovation in creating funny and relatable cards for different occasions.
- Character Archetype Merchandise
- Disruptive innovation opportunity in developing merchandise featuring popular character archetypes, like the embarrassing uncle.
- Satirical Holiday Items
- Opportunity for disruptive innovation in creating satirical holiday-themed products that appeal to a specific sense of humor.
Industries Being Reshaped
- Greeting Card Industry
- Disruptive innovation opportunity in the greeting card industry to cater to consumers with a taste for humor and relatability.
- Merchandise Industry
- Opportunity for disruptive innovation in the merchandise industry by creating products showcasing popular character archetypes.
- Gift and Novelty Industry
- Disruptive innovation opportunity in the gift and novelty industry to develop satirical holiday-themed items that appeal to a specific audience.
