These Highs & Lows x ASICS sneakers celebrate the glory of the silver screen, historically and today.
Australian streetwear shop Highs & Lows collaborated with ASICS to create this pair of 'Silverscreen' sneakers. The special sneakers celebrate not only the history of the cinema, but also the legacy of the Gel-Lyte II sneaker silhouette. The shoe is the most popular in ASICS' lifestyle range, and sees its 25th anniversary this year. In recognition of the Gel-Lyte II's history, Highs & Lows designed this colorway which also commemorates the history of its hometown of Mount Lawley in Perth, Australia. Mount Lawley is home to the Astor Theater, an art deco cinema first opened in 1936. The Highs & Lows Gel-Lyte II carries the colors of the Astor Theater's classic aqua and magenta neon sign.
Why This Trend Is Growing
- Cinema-inspired Sneakers
- The collaboration between Highs & Lows and ASICS showcases the trend of incorporating movie themes into sneaker designs.
- Legacy Celebrations
- The release of the 'Silverscreen' sneakers marks the trend of commemorating the anniversary of iconic sneaker models.
- Hometown Tributes
- Highs & Lows pays homage to its hometown history by designing a sneaker that represents the iconic Astor Theater in Perth, Australia.
Industries Being Reshaped
- Streetwear
- Streetwear brands can explore collaborations with cinemas or iconic landmarks to create unique and nostalgic sneaker designs.
- Fashion
- Fashion brands can capitalize on the trend of incorporating movie themes into their products, such as creating movie-inspired clothing and accessories.
- Retail
- Retailers can curate and offer limited-edition sneaker collaborations to attract customers who appreciate cultural references and storytelling in their footwear.
