The adidas Consortium Runner Mid 4D Features Performance Tech
References: endclothing
adidas has released a plethora of high-performance sneakers over the years and its Consortium imprint has been focused on cutting-edge designs through collaboration. In 2019, however, this part of the business is taking a more in-house approach to production and it recently launched the adidas Consortium Runner Mid 4D which is a pair of high-performance sneakers that lend themselves to chic aesthetic cues, as well as unparallel functionality when it comes to construction.
This model has adidas' groundbreaking Carbon 4D technology which entails a midsole that boasts "light, air and over 20,000 struts that can be individually tuned to maximize control on energy return." Moreover, the high-performance sneakers are also characterized by a Primeknit upper which ensures breathability and a lightweight presence that guarantees that the stretchy material will adapt to one's foot.
This model has adidas' groundbreaking Carbon 4D technology which entails a midsole that boasts "light, air and over 20,000 struts that can be individually tuned to maximize control on energy return." Moreover, the high-performance sneakers are also characterized by a Primeknit upper which ensures breathability and a lightweight presence that guarantees that the stretchy material will adapt to one's foot.
Trend Themes
1. High-performance Sneakers - Disruptive innovation opportunity: Develop advanced sneaker technology that maximizes control on energy return and ensures breathability for unparalleled functionality.
2. Chic Aesthetic Cues - Disruptive innovation opportunity: Combine high-performance functionality with fashionable design elements for a stylish and comfortable sneaker experience.
3. In-house Production - Disruptive innovation opportunity: Focus on internal manufacturing capabilities to enhance control over design, quality, and production efficiency in the sneaker industry.
Industry Implications
1. Sportswear - Disruptive innovation opportunity: Integrate advanced technology and design in sportswear to create high-performance products that meet the demands of athletes and fashion-conscious consumers.
2. Fashion - Disruptive innovation opportunity: Merge fashion and function to create innovative products that bridge the gap between style and performance in the fashion industry.
3. Manufacturing - Disruptive innovation opportunity: Embrace in-house production capabilities to optimize manufacturing processes, quality control, and flexibility in various industries, including sneaker manufacturing.
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