The days of high-waisted pants and hip hugging britches are numbered as a small but vocal group of web-savvy individuals are conducting campaigns to rid the world of high pants.
From social networking groups to websites dedicated to taking down high-waisted pant wearers (YourPantsAreTooHigh.com), it seems that the days of upwardly-drawn leggings and throwback slacks intentionally worn high on the waist are coming to an end with the force of the blogosphere supporting the noble cause.
Key Themes Behind This Trend
- Low-rise Resurgence
- Opportunity for fashion brands to bring back low-rise pants as a counter trend to high-waisted pants.
- Straight Leg Comeback
- Opportunity for denim companies to introduce straight-leg pants as a modern and more flattering alternative to both high-waisted and low-rise pants.
- Eco-friendly Denim
- Opportunity for sustainable fashion brands to create eco-friendly denim options as a way to lure customers who are looking for ethically made and environmentally conscious clothing.
Where This Applies
- Fashion Industry
- Industry can leverage the high-waisted backlash trend to introduce new products and capitalize on consumer demands for anti-high rise clothing.
- Denim Industry
- Industry can provide alternative styles such as low-rise and straight-leg jeans.
- Sustainable Fashion Industry
- Industry can provide eco-friendly denim options to appeal to the conscious consumer.
