If you thought you could pack sensibly for your fabulous vacation this summer, think again: Ben Watt’s “Summer of Fun” editorial for Elle France follows model Marloes Horst on a summer vacation adventure and pays particular attention to a wide variety of fabulous accessories. The sky-high designer platforms Horst dons are sure to throw your designer-monogrammed luggage over the weight limit.
Far from depicting your usual coming-of-age summer backpacking trip, the shoot evokes a carefree bohemian ideal of traveling and enjoying the sun. The story is formatted like a high-fashion scrapbook chronicling the model’s jet-set adventures as she hops from one exotic location to another and takes her designer outfits from day to night.
The colorful retro emsembles styled by Elissa Cannelle Castelbou include highly coveted fashions by Celine, Fendi, Bottega Veneta and MiuMiu among other high-end brands.
Key Themes Behind This Trend
- High-fashion Scrapbooks
- The trend of creating high-fashion scrapbooks inspired by editorial shoots presents an opportunity for businesses in the photo printing or scrapbooking industry to develop a premium product line.
- Retro Fashion Resurgence
- The resurgence of retro fashion in editorial shoots opens up opportunities for vintage clothing and accessory retailers to cater to consumers looking to replicate these looks.
- Travel Fashion
- The trend of travel-inspired fashion editorials creates an opportunity for luggage and travel accessory companies to collaborate with high-end fashion brands and leverage this growing trend.
Where This Applies
- Scrapbooking
- The trend of creating high-fashion scrapbooks inspired by editorial shoots presents an opportunity for businesses in the photo printing or scrapbooking industry to develop a premium product line.
- Vintage Clothing
- The resurgence of retro fashion in editorial shoots opens up opportunities for vintage clothing and accessory retailers to cater to consumers looking to replicate these looks.
- Luggage and Travel Accessories
- The trend of travel-inspired fashion editorials creates an opportunity for luggage and travel accessory companies to collaborate with high-end fashion brands and leverage this growing trend.
