Summer may be over, but The Coffee Bean & Tea Leaf is giving consumers one last hurrah with its new Hibiscus Berries Sunrise drink.
The latest limited time layered beverage from the brand, the new Hibiscus Berries Sunrise is as eye-catching as it is delicious. The colorful new drink starts with Swedish Berries Iced Tea, which is then layered with lemonade syrup to create a vibrant drink with the ruby red hue of hibiscus flowers. As The Coffee Bean & Tea Leaf describes the new beverage online, "It's a refreshing, caffeine-free beverage that will delight the tastebuds."
If you're looking for a drink that lets you hang on to that last bit of summer, the new Hibiscus Berries Sunrise is the perfect pick.
Image Credit: The Coffee Bean & Tea Leaf
Why This Trend Is Growing
- Layered Beverages
- Opportunity for coffee and tea shops to create eye-catching, Instagrammable drinks by experimenting with different flavors and colors.
- Caffeine-free Beverages
- Increasing demand for non-caffeinated drinks presents an opportunity for beverage companies to create new, unique flavors that provide consumers with different options.
- Limited Time Offerings
- Creating a sense of urgency with limited time offerings helps to drive customer traffic and engagement, giving businesses an opportunity to cross-sell and upsell other products.
Industries Being Reshaped
- Coffee and Tea Shops
- Coffee and tea shops can leverage the trend of layered beverages by experimenting with different ingredients and textures to create unique and Instagrammable drinks that appeal to consumers.
- Beverage Companies
- The growing demand for non-caffeinated alternatives presents an opportunity for beverage companies to introduce new unique flavors and capitalize on this trend through product innovation.
- Limited Time Offerings
- Companies across various industries can use the strategy of limited time offerings to create a sense of urgency and drive sales by offering exclusive or seasonal products to consumers.
