Opulent Organic Sunshades

The Herrlicht Wood Glasses are Exorbitantly Expensive

Although some might say that what sets the Herrlicht wood glasses apart from other fashion brands is the price, which starts at $1500, yet there is a reason why each pair is so exorbitantly expensive. These handmade sunglasses boasts German craftsmanship and Japanese technique, resulting in impeccably fashioned frames.

Created by Berlin-based designer Andreas Licht, the Herrlicht wood glasses takes about a week to be handcrafted. Sculpted from multiple thin layers of wood and assembled using Japanese joinery techniques, the entire is made out of wood, right down to the screws. The collection is comprised of maple, cherry, walnut or fumed oak frames in a variety of retro-inspired styles.

The modern, flexible and durable Herrlicht wood glasses are presented in a cylindrical wood case stylized after a seed pod.

Luxury Wooden Sunglasses
Brands can explore creating high-end wooden sunglasses using traditional craftsmanship and modern techniques
Sustainable Fashion
Incorporating eco-friendly materials and techniques in fashion design can appeal to conscious consumers
Handmade Eyewear
Handcrafted eyewear showcases the unique craftsmanship of artisans and can command premium prices

Who This Affects Most

Eyewear
Eyewear companies can incorporate wood materials and traditional craftsmanship to create unique and luxurious frames
Fashion
Fashion brands can appeal to sustainability-conscious consumers by creating eco-friendly and stylish products like wooden eyewear
Luxury Goods
Companies specializing in high-end and artisan crafted luxury goods can expand into the eyewear market by incorporating traditional techniques and materials
SCORE
3.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 57%
Activity 50%
Freshness 8%