For Hero Magazine's second issue, model Francisco Lachowski lazes around looking angst-ridden, because it's hard being a sexy model.
The Hero Magazine spread is mainly black-and-white and between the coloring and the lighting, the model is definitely brooding. Photographed by Massimo Pamparana, the editorial is sure to make you brood, though it probably wont be as attractive as when Francisco Lachowski does it.
Implications - With so many creative and unique inventions in the market, sometimes it's preferable to revert back to classics. The simplest things can have the greatest impact with their straightforward message and ability to relate to a large audience. As art is always being reinterpreted and can oftentimes be overwhelming, consumers seek out familiar motifs that are easily recognizable. Companies can hone in on this by using simple and classic approach to reach their customers in a language that they can understand with ease.
Brooding Black & White Editorials
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