Androgynous Mystery Spreads

The Hermes Fall 2010 Campaign is Full of Nighttime Magic

This designer always knows how to come up with creative campaigns and this time around, the Hermes Fall 2010 campaign is going for a magical nighttime theme. Or maybe some sort of murder mystery--I'm not entirely sure. Regardless, this print campaign is the essence of luxury.

Photographed by Paolo Roversi, the Hermes Fall 2010 campaign features the lovely fashion model Constance Jablonski. The campaign features loads of wonderful shots including those coveted orange gift boxes and menswear-inspired fashions. Be sure to check out the gallery for more mysterious photos from this campaign.

Magical Nighttime Themes
Opportunity to innovate in creating campaigns that incorporate magical nighttime themes.
Luxury Fashion Campaigns
Opportunity to innovate in creating luxury fashion campaigns that appeal to a broader consumer market.
Menswear-inspired Fashion
Opportunity to innovate in creating high-end menswear-inspired fashion that incorporates androgynous features.

Industries Being Reshaped

Fashion
Opportunity to innovate in the fashion industry by incorporating creative campaigns that appeal to a broad demographic.
Luxury Goods
Opportunity to innovate in the luxury goods industry by creating high-end products that incorporate both masculine and feminine elements.
Advertising
Opportunity to innovate in advertising campaigns by incorporating creative and unique themes that appeal to consumers.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 71%
Freshness 8%