The Hermes collection for Fall 2009 celebrates aviator fashion. Due out later this year a movie starring Hilary Swank as Amelia Earhart will tie in perfectly with this adventurous style.
Hermes sumptuous leather fashions convey 1930’s pilot Earhart’s fearless nature. Belted bomber jackets, aviator hats and goggles add navigator style to bulky knit sweaters and floor length chocolate and tan leather shirts. Models carried rolled blankets with leather straps and chic flight bag-inspired portfolios.
Whether piloting your own airplane, traveling the world or simply staying stylishly warm; these fashions are truly ‘ready-to-wear’ wonders.
Earhart and her plane vanished over the Pacific Ocean in 1937; the mystery of her disappearance still lives today and will surely have a resurgence when the ‘Amelia’ movie comes out.
What's Driving This Trend
- Aviator-inspired Fashion
- Fashion brands can leverage the iconography and allure of early aviators to create clothing lines and accessories associated with adventure and character.
- Celebrity-influenced Fashion
- Movies or biopics about famous celebrities can influence fashion trends and give brands insights into creating attires inspired by these historic figures and time periods.
- Ready-to-wear Wonders
- Creating seemingly effortless and highly wearable fashion can lead to mass appeal, thanks to the demand for comfortable and practical clothing options.
Who This Affects Most
- Clothing and Accessories
- Fashion brands can take inspiration from famous aviators and create clothing and accessory lines that channel their sense of adventure and ruggedness.
- Entertainment
- Movies, TV shows, and other forms of entertainment can have a major impact on fashion trends and create a sense of nostalgia for specific time periods and iconic figures.
- Marketing and Advertising
- By leveraging the appeal of iconic figures like Amelia Earhart, brands can create powerful advertisement campaigns with a focus on adventure, empowerment, and patriotism.
