ASICS' 'HER HERITAGE' Launch Revitalizes Three New Silhouettes
Riley von Niessen — October 8, 2020 — Fashion
References: asics & highsnobiety
After unveiling five updated silhouettes back in September, ASICS has added another three models to its 'HER HERITAGE' lineup.
This time, the brand revisits the 'GEL-1090,' 'GEL-NANDI OG,' and 'JAPAN S PF.' All of the versatile silhouettes are marked with pastel hues of peach, mint green, and forest green—which contrast against a white base. With these color combinations, all of the sneakers are well-suited to neutral fall looks, but can easily transition to the summer months ahead.
The sneakers were unveiled along with a stylized editorial campaign, which celebrates the relationship between mothers and daughters. To do so, ASICS features Korean-American chef Kristen Kish and her mother Judy, along with fashion editor and writer Ava Nirui and her mother Meredith.
Image Credit: Highsnobiety / Julien Tell
This time, the brand revisits the 'GEL-1090,' 'GEL-NANDI OG,' and 'JAPAN S PF.' All of the versatile silhouettes are marked with pastel hues of peach, mint green, and forest green—which contrast against a white base. With these color combinations, all of the sneakers are well-suited to neutral fall looks, but can easily transition to the summer months ahead.
The sneakers were unveiled along with a stylized editorial campaign, which celebrates the relationship between mothers and daughters. To do so, ASICS features Korean-American chef Kristen Kish and her mother Judy, along with fashion editor and writer Ava Nirui and her mother Meredith.
Image Credit: Highsnobiety / Julien Tell
Trend Themes
1. Pastel Sneaker Updates - ASICS' 'HER HERITAGE' launch introduces new pastel-hued sneaker models.
2. Versatile Silhouettes - ASICS' 'HER HERITAGE' lineup offers sneakers suitable for both fall and summer looks.
3. Celebrating Mother-daughter Relationships - ASICS' editorial campaign features moms and daughters, highlighting the special bond between them.
Industry Implications
1. Footwear - The pastel sneaker trend presents an opportunity for footwear brands to capitalize on the popularity of fashionable and versatile footwear choices.
2. Fashion - The pastel color trend in sneakers opens up possibilities for fashion brands to create complementary clothing and accessories that cater to this aesthetic.
3. Advertising and Marketing - Brands can leverage the emotional connection of family relationships in their advertising campaigns to resonate with consumers and foster brand loyalty.
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