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Jersey Sweatshirt Sneakers

The York Athletic Henry Sweatshirt Sneaker Has a Flexible Design

— May 14, 2020 — Fashion
The York Athletic Henry Sweatshirt Sneaker is an athletic wear-inspired footwear style that takes inspiration from a popular garment to offer wearers a comfy yet agile option to choose. The sneaker is achieved with a jersey sweatshirt material upper that's durable thanks to its custom-engineered knit and inherently breathable to allow for enhanced airflow during activity. The shoe has a custom PU foam sock liner that will provide cushioning, while also wicking moisture away from the foot.

The York Athletic Henry Sweatshirt Sneaker is finished with a lightweight EVA midsole and a gum rubber outsole that make it suited for casual wear or for working out I the gym. The sneaker is priced at $120 and helps to rethink the startup footwear brand's familiar trainer style.
Trend Themes
1. Athletic Wear-inspired Footwear - Opportunity for brands to create comfortable and agile sneakers by incorporating materials and designs inspired by athletic wear.
2. Custom-engineered Knit - Disruptive innovation opportunity to develop durable and breathable sneaker uppers using custom-engineered knit materials.
3. Moisture-wicking Sock Liner - Potential for brands to incorporate moisture-wicking sock liners in sneakers to provide cushioning and keep the foot dry during physical activity.
Industry Implications
1. Footwear - Footwear industry can explore the incorporation of athletic wear-inspired features and materials in their products.
2. Athletic Apparel - Opportunity for athletic apparel brands to expand their product offerings by introducing athletic wear-inspired sneakers.
3. Startup Footwear - Disruptive opportunity for startup footwear brands to rethink and innovate familiar trainer styles by incorporating unique materials and technologies.
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