The Helly Hansen HH-118389225 '232' collection is the brand's latest offering for fall/winter 2023. "Inspired by Helly Hansen’s vast history of creating performance-driven and professional grade gear, HH-118389225 code name “ARCHIVE” is the embodiment of this rich past brought to life in modern premium capsule collections" with each line transforming traditional elements from the iconic brand for a new generation of consumers.
Drawing inspiration from Helly Hansen's ski patrol gear, the Helly Hansen HH-118389225 232 collection is designed to be functional in extreme outdoor conditions while still being practical in a city for those on the go. In addition to notable elements like "HELLY TECH® Protection fabric and PrimaLoft® 100% recycled sheet insulation," the pieces from this collection feature ventilation zippers for more breathability along with bold colorblocking and prints in purple and orange shades.
Image Credit: Helly Hansen HH-118389225
Why This Trend Is Growing
- Performance-driven Apparel
- The Helly Hansen HH-118389225 '232' Line showcases a new generation of performance-driven apparel.
- Functional Outdoor Wear
- The collection's mix of extreme outdoor functionality and practical urban wear creates an opportunity for functional outdoor wear.
- Premium Capsule Collections
- HH-118389225 code name 'ARCHIVE' presents an opportunity to launch premium capsule collections based on a brand's rich history.
Industries Being Reshaped
- Athletic Apparel
- The collection's performance-driven design and focus on extreme outdoor functionality create innovation opportunities in the athletic apparel industry.
- Outdoor Gear
- The Helly Hansen HH-118389225 '232' Line offers opportunities to disrupt the outdoor gear industry with its focus on functionality and practicality.
- Fashion
- HH-118389225 code name 'ARCHIVE' can inspire opportunities for fashion brands to create premium capsule collections rooted in rich brand history.
