The Helly Hansen HH-118389225 '232' Line is Bold in Color and Print
Jana Pijak — February 9, 2023 — Fashion
References: hellyhansen & instagram
The Helly Hansen HH-118389225 '232' collection is the brand's latest offering for fall/winter 2023. "Inspired by Helly Hansen’s vast history of creating performance-driven and professional grade gear, HH-118389225 code name “ARCHIVE” is the embodiment of this rich past brought to life in modern premium capsule collections" with each line transforming traditional elements from the iconic brand for a new generation of consumers.
Drawing inspiration from Helly Hansen's ski patrol gear, the Helly Hansen HH-118389225 232 collection is designed to be functional in extreme outdoor conditions while still being practical in a city for those on the go. In addition to notable elements like "HELLY TECH® Protection fabric and PrimaLoft® 100% recycled sheet insulation," the pieces from this collection feature ventilation zippers for more breathability along with bold colorblocking and prints in purple and orange shades.
Image Credit: Helly Hansen HH-118389225
Drawing inspiration from Helly Hansen's ski patrol gear, the Helly Hansen HH-118389225 232 collection is designed to be functional in extreme outdoor conditions while still being practical in a city for those on the go. In addition to notable elements like "HELLY TECH® Protection fabric and PrimaLoft® 100% recycled sheet insulation," the pieces from this collection feature ventilation zippers for more breathability along with bold colorblocking and prints in purple and orange shades.
Image Credit: Helly Hansen HH-118389225
Trend Themes
-
Performance-driven Apparel — The Helly Hansen HH-118389225 '232' Line showcases a new generation of performance-driven apparel.
-
Functional Outdoor Wear — The collection's mix of extreme outdoor functionality and practical urban wear creates an opportunity for functional outdoor wear.
-
Premium Capsule Collections — HH-118389225 code name 'ARCHIVE' presents an opportunity to launch premium capsule collections based on a brand's rich history.
Industry Implications
-
Athletic Apparel — The collection's performance-driven design and focus on extreme outdoor functionality create innovation opportunities in the athletic apparel industry.
-
Outdoor Gear — The Helly Hansen HH-118389225 '232' Line offers opportunities to disrupt the outdoor gear industry with its focus on functionality and practicality.
-
Fashion — HH-118389225 code name 'ARCHIVE' can inspire opportunities for fashion brands to create premium capsule collections rooted in rich brand history.
4.9
Score
Popularity
Activity
Freshness
