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Expressive Performance Apparel

The Helly Hansen HH-118389225 '232' Line is Bold in Color and Print

— February 9, 2023 — Fashion
The Helly Hansen HH-118389225 '232' collection is the brand's latest offering for fall/winter 2023. "Inspired by Helly Hansen’s vast history of creating performance-driven and professional grade gear, HH-118389225 code name “ARCHIVE” is the embodiment of this rich past brought to life in modern premium capsule collections" with each line transforming traditional elements from the iconic brand for a new generation of consumers.

Drawing inspiration from Helly Hansen's ski patrol gear, the Helly Hansen HH-118389225 232 collection is designed to be functional in extreme outdoor conditions while still being practical in a city for those on the go. In addition to notable elements like "HELLY TECH® Protection fabric and PrimaLoft® 100% recycled sheet insulation," the pieces from this collection feature ventilation zippers for more breathability along with bold colorblocking and prints in purple and orange shades.

Image Credit: Helly Hansen HH-118389225
Trend Themes
1. Performance-driven Apparel - The Helly Hansen HH-118389225 '232' Line showcases a new generation of performance-driven apparel.
2. Functional Outdoor Wear - The collection's mix of extreme outdoor functionality and practical urban wear creates an opportunity for functional outdoor wear.
3. Premium Capsule Collections - HH-118389225 code name 'ARCHIVE' presents an opportunity to launch premium capsule collections based on a brand's rich history.
Industry Implications
1. Athletic Apparel - The collection's performance-driven design and focus on extreme outdoor functionality create innovation opportunities in the athletic apparel industry.
2. Outdoor Gear - The Helly Hansen HH-118389225 '232' Line offers opportunities to disrupt the outdoor gear industry with its focus on functionality and practicality.
3. Fashion - HH-118389225 code name 'ARCHIVE' can inspire opportunities for fashion brands to create premium capsule collections rooted in rich brand history.
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