Numéro Tokyo goes for a Latin flavor in its May 2009 issue with the editorial “Havana Rendez-vous” by photographer Jean-François Campos.
In addition to the passionate interactions between female model Sara Blomqvist and the other male models, the editorial features another staple of Latin culture, religious symbols.
The editorial was styled by fashion editor Mika Mizutani.
Implications - Though many curious, purpose-seeking consumer find themselves straying away from religion as a faith, mentioning religion or including religious imagery is still seen as taboo in society. Thus, companies, photographers, ad agencies and more can use religious referencing as a way to seem edgy and rebellious, which works well with today's avant-garde youth consumer.