Hasselblad Launched a Limited Edition '907X' Anniversary Kit
Niko Pajkovic — October 1, 2021 — Tech
References: hasselblad & photorumors
To celebrate its 80th anniversary, luxury camera maker Hasselblad has officially launched the '907X Anniversary Edition Kit,' a limited edition offering that pairs the premium '907X' model with an XCD 3.5/30 lens.
Other features of the significantly upgraded camera include a CFV II 50C digital back, control grip, and optical viewfinder, which are all contained within a 907X camera body. In addition, many of the upgrades and add-ons intend to commemorate the brand's rich heritage. For example, the kit includes a 30mm wide-angle lens selected to mirror the Biogon 38mm wide-angle lens used in the brand's 1950s-era 'Super Wide Camera.'
Limited to just 800 total units, the '907X Anniversary Edition Kit' is sure to become a highly sought-after collector's item, which is, of course, reflected in its $15,100 price tag.
Image Credit: Hasselblad
Other features of the significantly upgraded camera include a CFV II 50C digital back, control grip, and optical viewfinder, which are all contained within a 907X camera body. In addition, many of the upgrades and add-ons intend to commemorate the brand's rich heritage. For example, the kit includes a 30mm wide-angle lens selected to mirror the Biogon 38mm wide-angle lens used in the brand's 1950s-era 'Super Wide Camera.'
Limited to just 800 total units, the '907X Anniversary Edition Kit' is sure to become a highly sought-after collector's item, which is, of course, reflected in its $15,100 price tag.
Image Credit: Hasselblad
Trend Themes
1. Vintage-inspired Luxury Technology - Companies can release limited edition commemorative products with vintage-inspired designs to appeal to collectors and celebrate brand heritage.
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Industry Implications
1. Luxury Camera Makers - Luxury camera makers can expand their market by creating limited edition vintage-inspired commemorative products.
2. Technology - Luxury technology companies can release vintage-inspired commemorative products to appeal to collectors and increase brand loyalty.
3. Luxury Goods - Collaborating with celebrities or creating limited edition kits can increase brand awareness and demand for luxury products in general.
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