All-White Fashion Editorials

Harper’s Bazaar Latin America January 2014 Stars Valentina Zely

The Harper’s Bazaar Latin America January 2014 cover shoot focuses on all-white ensembles that do the pristine season of winter justice, until it is no longer pristine at all outside. As fluffy snow turns into heavy slush, at least for those living in the Northern Hemisphere, the idea of alabaster ensembles will seem ludicrous. But it will give them hope for better weather in the near future.

Titled 'Clarida Absoluta,' which means 'Absolute Clarity' in Spanish, the Harper’s Bazaar Latin America January 2014 cover shoot was shot in studio by photographer Hans Neumann. It stars Russian model Valentina Zelyaeva, who was styled by Marina Muñoz in pieces from the likes of Calvin Klein Collection, Balenciaga and Chanel. The blonde beauty was perfected with a slicked back ponytail and barely there makeup.

All-white Fashion
Opportunity to innovate by creating sustainable and stain-repellent materials for all-white clothing.
Pristine Winter Ensembles
Opportunity to develop winter clothing that is both fashionable and weather-resistant.
Studio Photoshoots
Opportunity to create virtual and augmented reality experiences for fashion editorials.

Sectors Adopting This

Fashion
Opportunity for fashion brands to experiment with all-white collections and capture the pristine winter aesthetic.
Textile
Opportunity for textile companies to develop advanced fabrics that repel stains and withstand harsh winter conditions.
Media and Advertising
Opportunity for media companies to create interactive fashion editorials through virtual and augmented reality technologies.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 78%
Freshness 8%

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