The Global Hands All In Initiative Fights Gen Z Loneliness
Laura McQuarrie — March 23, 2022 — Fashion
References: essie & prnewswire
Nail polish brand essie is teaming up with The Foundation for Art & Healing (FAH) and Project UnLonely for Hands All In, a holistic global initiative that aims to spread color, a sense of connection and joy while addressing mental health issues.
This project takes on the epidemic of loneliness that has 61% of Gen Z admitting they feel lonely and 46% of Gen Z reporting that their loneliness grew since the pandemic.
Colors & Connection is a program developed by FAH through Project UnLonely that connects students and college communities through the use of color and art and shared stories. These one-hour, evidence-informed workshops are implemented on campuses across the country, including Harvard University, School of the Art Institute of Chicago, and Emerson College.
This project takes on the epidemic of loneliness that has 61% of Gen Z admitting they feel lonely and 46% of Gen Z reporting that their loneliness grew since the pandemic.
Colors & Connection is a program developed by FAH through Project UnLonely that connects students and college communities through the use of color and art and shared stories. These one-hour, evidence-informed workshops are implemented on campuses across the country, including Harvard University, School of the Art Institute of Chicago, and Emerson College.
Trend Themes
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Art Therapy for Mental Health — The initiative highlights an opportunity for other companies to partner with mental health organizations and provide art therapy workshops to promote mental wellbeing.
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Addressing Gen Z Loneliness — More initiatives and programs targeting Gen Z loneliness can be implemented in educational institutions, workplaces, and communities to create a sense of belonging and connection.
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Bringing Color and Joy to Communities — Businesses can leverage color and art as a tool to spread positivity and connect communities through events, workshops, and campaigns.
Industry Implications
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Beauty — Beauty brands can partner with mental health organizations to create initiatives that address mental health and promote art therapy.
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Education — Educational institutions can integrate art therapy workshops into their mental health programs to support student wellbeing and prevent loneliness.
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Non-profit — Non-profit organizations can collaborate with companies to launch initiatives that tackle mental health issues at a community level using art and creativity.
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