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Bright Botanical Print Homewares

Clean the Sky - Positive Eco Trends & Breakthroughs

The New Line of Hand-Printed Textiles is Fresh and Earth-Friendly

— February 11, 2014 — Eco
If you're a nature and flora enthusiast and would like to add some color to your living room, then combine your passion for the botanical world with home decor with these hand-printed textiles.

Designed by Josie Dawson, this original and very fresh take on Aussie fauna works perfectly with these hand printed textiles to add style and depth to any room. What makes these cushions even more special is that all the designs are printed on 100% linen fabric using only environmentally friendly solvent free inks.

With a background in Art and Interior Design, Dawson was able to harmoniously create these modern looking textiles to brighten up living spaces with splashes of color and all the good vibes that come from nature.

The Australia-based Dawson uses her designs to reflect the things that inspire her like nature, color, everyday objects and rituals.


Trend Themes
1. Botanical-inspired Home Decor - Disruptive innovation opportunity: Develop eco-friendly, hand-printed textiles with botanical patterns to cater to nature enthusiasts.
2. Environmentally-friendly Printing Techniques - Disruptive innovation opportunity: Explore the use of solvent-free inks and sustainable fabrics in the printing industry to meet the growing demand for eco-conscious products.
3. Nature-inspired Art and Design - Disruptive innovation opportunity: Combine art and interior design to create unique, modern-looking textiles that incorporate elements of nature and everyday inspirations.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Integrate botanical patterns and eco-friendly materials in the home decor industry to attract environmentally-conscious consumers.
2. Textile Printing - Disruptive innovation opportunity: Develop new printing techniques using environmentally-friendly inks and fabrics to revolutionize the textile printing industry.
3. Art and Design - Disruptive innovation opportunity: Fuse art and interior design to create innovative and nature-inspired products that appeal to contemporary consumers.
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