Outfit Trading Shoots

Hana Pesut Photographs Couples Before and After Switching Clothes

Vancouver, British Columbia-based photographer Hana Pesut is the creator of an odd but interesting photo series that brings a couple together, shoots pictures of them in their own clothes, and then asks the two to switch outfits for another shot.

Hana Pesut is not only a photographer, but she is also a DJ, so many of her subjects exude a certain artistic aesthetic. The results of her photo experiment are intriguing. Sometimes, the results are comedic (men wearing skirts and scarves, or high socks and shorts) and sometimes, it's nearly impossible to tell the difference between the clothes at all.

Try this interesting game: as you view the gallery, see how many times a male or female looks better in the 'after' photos.

Hana Pesut's work is set for display at the Cheaper Show in Vancouver, British Columbia, on Saturday June, 25th, 2011.

Gender Switching Fashion
Creating gender-neutral fashion and marketing campaigns that blur gender lines and appeal to audiences across the spectrum.
Artistic Photography Experiments
Exploring new and unusual photography concepts that challenge traditional expectations and highlight talent beyond standard portrait shots.
Interactive Exhibition Concepts
Embracing innovative and dynamic methods to showcase visual arts in exhibitions and events that inspire new perspectives and participation.

Industries Being Reshaped

Fashion
Fashion designers who explore non-binary styles and trends to engage wider audiences while staying ahead of traditional gender norms.
Photography
Photographers who embrace inventive and unconventional themes and techniques to make art and push the boundaries of the medium.
Art Exhibitions
Art exhibition organizers who innovate with edgy, interactive and immersive events that showcase emerging artists and break out of gallery constraints.
SCORE
5.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 80%
Activity 72%
Freshness 8%