Inspired by the original boxing short, Hamilton and Hare is an style-focused men's underwear brand that recently tapped Design Bridge to overhaul the line's packaging. Originally launched in 2012, the luxury brand first offered briefs, undershirts and loungewear but grew to include boxers.
The fit-focused products are newly encased in stylish boxes that look put together enough to not need wrapping paper. The London-based brand synonymous with ultra-luxurious undergarments uses the finest stretch jersey material and boasts a boxing glove-wielding hare as its mascot.
A high-end answer to multi-pack boxer briefs, Hamilton and Hare is further elevated by its new visual identity. Hamilton and Hare boasts up-and-coming British boxer Frank Buglioni as its official ambassador.
What's Driving This Trend
- Luxury Packaging
- Designing stylish boxes for men's underwear that do not require wrapping paper presents a disruptive innovation opportunity in the luxury packaging industry.
- Fit-focused Underwear
- Developing high-quality and comfortable underwear using stretch jersey material presents a disruptive innovation opportunity in the men's underwear industry.
- Brand Ambassadorship
- Partnering with up-and-coming athletes as brand ambassadors presents a disruptive innovation opportunity in the marketing and endorsement industry.
Who This Affects Most
- Luxury Packaging
- The luxury packaging industry has the opportunity to create more visually appealing and convenient packaging solutions for high-end products such as men's underwear.
- Men's Underwear
- The men's underwear industry can focus on designing fit-focused products that prioritize comfort and quality using stretch jersey material.
- Marketing and Endorsement
- The marketing and endorsement industry can explore partnerships with up-and-coming athletes to promote brands and products in a unique and engaging way.
